‘Every thread in the world of textiles tells a story.’

At the heart of Odisha’s weaving traditions lies a story of revival and resilience. Boito isn’t just a brand; it’s a conscious movement to bring tribal heritage and indigenous artistry to the forefront. Founded with the vision of preserving age-old craftsmanship, Boito celebrates the skilled artisans who have dedicated their lives to weaving stories of culture and community into every fabric.

A Personal Journey of Revival 

The seeds of Boito were sown in June 2022 when Richa Maheshwari, after a fulfilling 15-year career at SAP, embarked on a sabbatical to reconnect with her roots in Odisha. Witnessing the meticulous craftsmanship of artisans in remote weaving clusters, she was amazed by the beauty and complexity of their work.

“Each piece I encountered told a story – not just of heritage but of perseverance,” shares Richa. “I knew these crafts needed a voice loud enough to be heard globally.”

Her journey wasn’t just about observing; it was about immersing herself in the lives of artisans, understanding their challenges, and creating a platform that could honour their labour of love. Boito was born as a revivalist brand, breathing new life into Odisha’s textiles while keeping its Indigenous communities at the heart of every creation.

Boito: The Meaning Behind the Name

The name “Boito” is derived from the ancient swan-shaped vessels that once carried Odisha’s rich textiles across seas. These ‘boitos’ symbolized the hard work and hope of the communities that relied on maritime trade to sustain their livelihood. Just like these ships, Boito aims to carry the legacy of Odisha’s weaving traditions to distant shores, ensuring that this cultural heritage continues to thrive in the modern world.

Weaving with Purpose 

Boito collaborates with exceptionally skilled craftspeople who have preserved their traditions across generations. These artisans work with unmatched dedication, spending countless hours to weave textiles that are more than just garments—they are masterpieces. Each piece reflects a blend of cultural pride and sustainability, representing the ethos of slow fashion.

Navigating Challenges with Heart 

Transitioning from corporate life to the slow, deliberate world of artisanal weaving wasn’t easy. “The first six months were the hardest,” Richa recalls. “Gaining the trust of the artisans was a humbling experience. They had to see Boito as a partner, not just another brand.”

But perseverance paid off. Today, Boito stands as a symbol of trust and collaboration, where artisans are recognized as creators, not employees. This respect has fostered innovation, like incorporating Pattachitra art into wearable textiles or designing smaller embroidered strips to preserve Dongria Kondh techniques.

A Slow Fashion Revolution 

Boito’s commitment to sustainability is woven into its DNA. Every garment narrates the luxury of time—time spent weaving, perfecting, and storytelling. Customers are invited to embrace this slower, more mindful journey, understanding that every thread is a testament to patience and precision.

The brand doesn’t stop at producing garments; it invests in mentoring the next generation of artisans. By engaging with tourism organizations, Boito facilitates cultural exchanges, inspiring young artists to embrace their heritage while exploring modern techniques.

Odisha’s Woven Heritage 

Odisha’s weaving traditions are unparalleled, each region offering a unique narrative:

Sambalpuri: Exquisite bandha (tie-dye) patterns with a GI tag from the handloom city of Sambalpur.

Khandua: Silk fabrics steeped in history, once crafted for Lord Jagannath in Nuapatna.

Pipli: Vibrant appliqué work by “chitrakars” from the Puri district, dating back to the 11th century.

Kapdaganda: Triangular motifs by the Dongria Kondh, inspired by their sacred hills in the Niyamgiri range.

Ringa: The cultural identity of the Bonda tribe, seen in their traditional loincloths.

Bomkai: A Southern Odisha specialty combining intricate embroidery and weaving.

Kotpad: Naturally dyed earthy fabrics crafted by the Mirgan community.

By celebrating these crafts, Boito amplifies the voices of artisans and highlights the vibrant cultural heritage of Odisha to the world.

Why Boito Matters 

In a world racing towards fast fashion, Boito stands as a counterpoint, championing slow fashion and artisanal integrity. More than just clothes, Boito creates a connection—a bridge between customers and the rich legacy of Odisha. Each purchase supports a vision where heritage, sustainability, and craftsmanship thrive together. Looking ahead, Boito aims to expand its collaborations. The brand envisions a future where Odisha’s textiles gain international recognition, not just for their beauty but for the resilience and stories they embody.

Through Boito, Richa Maheshwari not only honours Odisha’s rich cultural heritage but also empowers its weaving communities, providing them with sustainable livelihoods and a renewed sense of pride in their craft. In a world increasingly dominated by fast fashion, Boito offers a refreshing alternative, where each piece is a labour of love, patience, and profound cultural significance.

With Boito, you don’t just wear a garment; you carry a piece of Odisha’s soul, woven with love, patience, and purpose.